What would Specialised Investment Funds (SIFs) be if they were a Bollywood character? 0 in Mumbai.
Her pick was Shah Rukh Khan, whom she described as versatile for his ability to switch between romance and action, adding with a laugh that “he does not come cheap.” “I love Shah Rukh Khan.
See, Shah Rukh Khan, because he has done romance, he has done action, he is versatile and he does not come cheap,” Gupta said during the fireside chat. The light-hearted exchange offered a memorable moment at a discussion that otherwise focused on a serious question facing India's wealth management industry: how should investors navigate an expanding universe of investment products, particularly Specialised Investment Funds (SIFs), without losing sight of their financial goals?
For Gupta, the answer lies in understanding what a product is designed to achieve, setting realistic expectations and ensuring that investors do not mistake product innovation for a reason to invest. SIFs find their moment as markets turn challengingGupta said the first year of SIF launches in India had been encouraging, with the category's assets reaching around Rs 38,000 crore.
Edelweiss Mutual Fund, she noted, had emerged as the largest SIF manager, with assets of approximately Rs 14,000 crore at the time of the discussion. What stood out was not just the size of the industry but also the breadth and quality of investor interest.
Gupta said the category was seeing around 500-600 transactions a day, with participation extending to investors in tier-II and tier-III cities. She also pointed to the growing sophistication of conversations around strategies such as arbitrage and covered calls, suggesting that investors were increasingly engaging with the nuances of these products.
The timing of the launch, however, had presented a challenge. With equity markets under pressure, SIF managers had to demonstrate their strategies in a difficult environment rather than rely on a rising market to support returns.
Gupta compared the situation to a fast bowler performing on a difficult pitch, saying SIF managers had effectively been asked to deliver when market conditions were unfavourable. In her view, this environment could also help investors understand the role these strategies are intended to play in a portfolio.
SIFs are not magic fundsA central message from Gupta was that investors should not expect a single financial product to deliver everything. Investors may want a product that outperforms smallcap indices when markets rise and protects capital like a fixed deposit when markets fall.


