Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.

Apple is officially launching a rebr and of Apple Music. 2 beta, Apple introduced the new “identity” for Apple Music today.

There’s a new logo, the updated wordmark, and a new sound composed by British producer Fred Again and Nest Acoustics. In a video, Apple says that for the rebr and, the company “wanted sound to create the visuals,” showing the music note logo and the wordmark underwater and how that water responded to sound.

It’s a pretty cool video, honestly, and I like seeing how the water morphs the logo and wordmark. The video is also one of the most Apple things I’ve ever seen, but I still think it’s cool.

The new look is expected to roll out across platforms “this week,” according to Wallpaper. 2 release, following the release candidate version of the update that launched this week.

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