Skip to main contentAmazon blamed the price increases on memory and storage component costs. by Jennifer Pattison TuohyAug 22, 2026, 1:41 PM UTCJennifer Pattison Tuohy is a senior reviewer with over twenty years of experience.

She covers smart home, IoT, and connected tech, and has written previously for Wirecutter, Wired, Dwell, BBC, and US News. Citing “significant increases in memory and storage component costs,” in a statement given to Fortune, Amazon has raised prices on Echos, Kindles, Fire TVs, and Eeros by up to 60 percent.

99. 99, a nearly 37 percent increase.

99. 99, also in response to rising costs.

99 for now. 99 smart speaker.

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