Skip to main contentGoogle’s streaming device is the latest to get a price hike, after similar increases from Apple and Amazon.Google’s streaming device is the latest to get a price hike, after similar increases from Apple and Amazon.by Stevie BonifieldAug 31, 2026, 10:32 PM UTCPhoto by Chris Welch / The VergeStevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.Google raised the price of its 4K streaming box to $149, up $50 from its original $99 price. The new price is currently live at the Google Store and Best Buy, but Amazon appears to still be offering the original price.The price hike comes just a couple of weeks after Google launched its new lineup of Pixel 11 phones with a $100 price hike over their Pixel 10 counterparts.The Google TV Streamer originally launched in 2024 and doubles as a smart home hub. It isn’t the only streaming device getting more expensive — component shortages have been driving up prices on everything from laptops to game consoles. Earlier this month, Amazon increased the price of its Fire TV Stick 4K Max by over 40 percent to $84.99. The Apple TV 4K also similarly costs more after Apple’s sweeping price hikes in June, bringing it up to $199 for the 64GB version and $249 for the 128GB version.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Stevie BonifieldThe Verge DailyA free daily digest of the news that matters most.Email (required)